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Guest Guru Case Study
Problem
GuestGuru was an early-stage product with no traction and
no clear go-to-market direction.
- No users
- No traction
- No marketing plan
Project Overview
Impact Generated
Read the full strategy we used to build growth engine for GuestGuru from zero without paid ads and got:
4–6
Qualified inbound leads per week
Generated consistently through organic search, social distribution, and partner visibility without running a single ad.
~$1,200
Peak monthly recurring revenue
Achieved entirely through inbound demos and partner-driven traffic.
0
Paid acquisition spend
All growth came from positioning, SEO, and strategic integrations.
Business
GuestGuru is an AI-powered receptionist built for short-term rental operators. It helps Airbnb hosts and property managers respond to guest questions instantly, reduce manual communication, and deliver a better guest experience without adding headcount.
Solution
Clear Product Repositioning:
GuestGuru was repositioned from a generic chatbot into a purpose-built AI receptionist for short-term rentals. Messaging focused on concrete outcomes never missing guest messages, providing 24/7 responses, and saving operators significant time managing bookings. The ICP was narrowed to STR operators with 5–20 listings, improving relevance and conversion.
Inbound Growth Through Content:
A lightweight content engine was launched to attract high-intent users. SEO articles targeted queries actively searched by STR operators, while social sharing in LinkedIn and niche communities helped amplify reach. All content was optimized to push users directly toward demo bookings. This system generated 4–6 qualified inbound leads per week, without any paid promotion.
Partner-Led Distribution:
To accelerate trust and visibility, GuestGuru partnered with established STR property management platforms including Hostaway, Guesty, Hostfully, and Zeevou. Co-marketing around these integrations brought warm, high-intent traffic that converted more efficiently than standalone inbound.
Full-Funnel Ownership:
Every stage of the funnel was built and optimized in-house from landing pages and email sequences to demo scripts, onboarding flows, and early CRM workflows. Over 50 live demos were conducted, allowing real-time feedback to shape both conversion strategy and product direction.
Early Retention Insights:
As usage increased, retention issues surfaced around month four due to limitations in handling complex, multi-part guest conversations. These issues were documented, quantified, and tied directly to revenue impact, giving the product team a clear, data-backed roadmap to improve retention.
Results
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