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Acquisition SystemsBuilt for B2B SaaS
We design growth engines that identify profitable channels, deliver qualified MQLs, and align with the metrics your board tracks — CAC, payback, and retention
Trusted by SaaS teams operating in North America, Europe, and Australia.
Proof from SaaS
founders like you
Guest Guru : Guest communication SaaS
What was happening : Paid and outbound were running separately. Good traffic → poor qualification
What we fixed : Unified ICP, rebuilt ABM list, synced outbound + paid + website data. Measured results
Clear ICP + clean data lifted quality and dropped cost. Simple alignment, measurable impact.
How we build your
acquisition engine
Each engagement runs on a 6-step framework tested across 30+ SaaS teams, with dashboards tracking CAC, payback, and MQL quality in real time.
01
Model the economics
Size segments, sun CAC/payback scenarios.
02
Map the market
Build ABM lists with accounts and buyers.
03
Outbound by design
ICP triggers drive personalization at scale.
04
Stage-aligned Content
Assets tied to evaluation and handoff.
05
Paid with discipline
Test channels, cut waste, fund winners.
06
Scale with consistency
Channels work in sync, MQLs flow to sales.
Deep in the numbers
Fluent in SaaS
We come from growth teams inside software companies not generalist agencies. Every decision we make ties back to unit economics : MQL quality, CAC, payback, retention.
Account-based architecture and ICP modeling
Channel profitability
analysis
CAC/LTV and payback dashboards
AI-assisted personalization for outbound and ads
Backed by data, trusted by SaaS teams
Why growth flatlines after
your first 1,000 users
Your early traction comes from tight feedback loops and founder-led momentum. But once you hit ~1,000 users, the signals blur, the messaging stops matching the market, and the systems that carried you no longer scale. You’re not facing a demand problem, you’re facing signal decay and a lack of scalable growth structure.
The operating rules that
keep acquisition profitable.
Growth only compounds when every
channel works as one
You’ve probably tried ads, outbound, and content separately — and none of them scaled past a point. We align every channel around one ICP, one dataset, and one pipeline goal so growth compounds instead of resets every quarter.
Every decision starts with economics,
not creative
You don’t need more campaigns; you need better math.
Before we touch creative or copy, we model CAC, MQL quality, and payback — so your growth story makes sense to investors, not just marketers.
Scaling is earned, not
guessed
You’ve seen teams chase volume and call it traction. We track cost per qualified MQL and payback in real time, then scale only what proves profitable — no hunches, no guesswork.
The operating rules that
keep acquisition profitable.
Growth only compounds when every
channel works as one
You’ve probably tried ads, outbound, and content separately — and none of them scaled past a point. We align every channel around one ICP, one dataset, and one pipeline goal so growth compounds instead of resets every quarter.
Every decision starts with economics,
not creative
You don’t need more campaigns; you need better math.
Before we touch creative or copy, we model CAC, MQL quality, and payback — so your growth story makes sense to investors, not just marketers.
Scaling is earned, not
guessed
You’ve seen teams chase volume and call it traction. We track cost per qualified MQL and payback in real time, then scale only what proves profitable — no hunches, no guesswork.
Our Stack
We operate natively in the tools your team already uses.
LinkedIn Ads · Google Ads · Meta Ads · HubSpot · Salesforce Apollo · ZoomInfo · GA4 · Tag Manager · Supermetrics · Notion Dashboards · Clay · Instantly
What Our Client Say About Us
I had excellent experience working with this Haroon. His communication was proactive and clear, ensuring that all the details were understood. The professionalism displayed throughout the project was impressive, and the final deliverable exceeded my expectations. I highly recommend his services to anyone looking for quality and reliability.
Fatgraphs team delivered above and beyond my expectations for my new mobile app startup's website. They put together my images, videos, and copy in a coherent, amazing way. They are easy to communicate with and readily incorporated into the changes I needed, as well as guided me to provide what would look like the most professional for the content. I'm impressed and will continue to utilize their services. Excellent work and I loved the result!
Delivered a solid and profound marketing plan for my SaaS. More than I had expected. The strategy calls made it feel like a partnership. Thank you!!
Let’s map your acquisition system
Bring your numbers. We’ll show where MQL quality drops, what’s wasting spend, and how to reach payback faster
