We design growth engines that identify profitable channels, deliver qualified MQLs, and align with the metrics your board tracks — CAC, payback, and retention
Trusted by SaaS teams operating in North America, Europe, and Australia.
Guest Guru : Guest communication SaaS
What was happening : Paid and outbound were running separately. Good traffic → poor qualification
What we fixed : Unified ICP, rebuilt ABM list, synced outbound + paid + website data. Measured results
Clear ICP + clean data lifted quality and dropped cost. Simple alignment, measurable impact.
Each engagement runs on a 6-step framework tested across 30+ SaaS teams, with dashboards tracking CAC, payback, and MQL quality in real time.
01
Model the economics
Size segments, sun CAC/payback scenarios.
02
Map the market
Build ABM lists with accounts and buyers.
03
Outbound by design
ICP triggers drive personalization at scale.
04
Stage-aligned Content
Assets tied to evaluation and handoff.
05
Paid with discipline
Test channels, cut waste, fund winners.
06
Scale with consistency
Channels work in sync, MQLs flow to sales.
We come from growth teams inside software companies not generalist agencies. Every decision we make ties back to unit economics : MQL quality, CAC, payback, retention.
Backed by data, trusted by SaaS teams
Your early traction comes from tight feedback loops and founder-led momentum. But once you hit ~1,000 users, the signals blur, the messaging stops matching the market, and the systems that carried you no longer scale. You’re not facing a demand problem, you’re facing signal decay and a lack of scalable growth structure.
You’ve probably tried ads, outbound, and content separately — and none of them scaled past a point. We align every channel around one ICP, one dataset, and one pipeline goal so growth compounds instead of resets every quarter.
You don’t need more campaigns; you need better math.
Before we touch creative or copy, we model CAC, MQL quality, and payback — so your growth story makes sense to investors, not just marketers.
You’ve seen teams chase volume and call it traction. We track cost per qualified MQL and payback in real time, then scale only what proves profitable — no hunches, no guesswork.
You’ve probably tried ads, outbound, and content separately — and none of them scaled past a point. We align every channel around one ICP, one dataset, and one pipeline goal so growth compounds instead of resets every quarter.
You don’t need more campaigns; you need better math.
Before we touch creative or copy, we model CAC, MQL quality, and payback — so your growth story makes sense to investors, not just marketers.
You’ve seen teams chase volume and call it traction. We track cost per qualified MQL and payback in real time, then scale only what proves profitable — no hunches, no guesswork.
We operate natively in the tools your team already uses.
LinkedIn Ads · Google Ads · Meta Ads · HubSpot · Salesforce Apollo · ZoomInfo · GA4 · Tag Manager · Supermetrics · Notion Dashboards · Clay · Instantly
Haroon and his team are outstanding. Not only did they execute our landing page, content calendar, and email campaign with innovative, out-of-the-box thinking, but their commitment was superb. They continually went beyond expectations to ensure the work was perfect, which led us to entrust them with a second project. Fantastic support from start to finish.
Fatgraphs team delivered above and beyond my expectations for my new mobile app startup's website. They put together my images, video and copy in a coherent, amazing way. They are easy to communicate with and readily incorporated the changes I needed, as well as guided me to provide what would look the most professional for the content. I'm impressed and will continue to utilize their services. Excellent work and loved the result!
Haroon is a one-man army when it comes to marketing. He carried out a lot of the responsibilities of promoting Eyelet on his own and I can't recommend him enough for that. I look forward to working with him again on the next project.
Sardarkhan truly IMPRESSED with his marketing strategy services. His professionalism and strategic thinking, coupled with incredible attention to detail, were exceptional. Working with him was a breeze, thanks to his quick responsiveness and polite demeanor!
I am glad we got a chance to work together. The analysis was well summarized well and contained plenty of action items to go over. Furthermore; the creative proposals also gave us a lot to think about and it provided us of a new opportunity to review how we approach our marketing material and why. Thanks for the great work!
Bring your numbers. We’ll show where MQL quality drops, what’s wasting spend, and how to reach payback faster
Bring your numbers. We’ll show where MQL quality drops, what’s wasting spend, and how to reach payback faster
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