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Acquisition Systems Built For B2B SaaS
We design and operate growth engines that identify profitable channels, improve MQL quality, and keep CAC and payback in line with board expectations.
Momentum Behind Posh’s $22M Raise
to Become TikTok for Events
One of the clients, Posh, raised $22M and earned TechCrunch recognition to become “TikTok for events.” The raise followed sustained growth execution, proving what it takes to scale beyond early traction.
Proof from
SaaS founders like you
Guest Guru : AI Guest Messaging Chatbot
Problem : Paid and outbound were running separately. Good traffic but no leads qualified
Solution : Unified ICP, rebuilt ABM list, synced outbound + paid + website data. Measured results
Clear ICP + clean data lifted quality and dropped cost.
Simple alignment, measurable impact.
Client Trust
Trusted by 50 + CLients for exceptional results
Countries Served
Impact
$5M+ pipeline influenced and growing
What Our Client Say About Us
Fatgraphs team delivered above and beyond my expectations for my new mobile app startup’s website. They put together my images, video and copy in a coherent, amazing way. They are easy to communicate with and readily incorporated the changes I needed, as well as guided me to provide what would look the most professional for the content. I’m impressed and will continue to utilize their services. Excellent work and loved the result!
Sarah Lorraine
How Your Acquisition Engine Takes Shape
Each engagement runs on a 6-step framework tested across 30+ SaaS teams, with dashboards tracking CAC, payback, and MQL quality in real time.
Model the economics
Define ICP, market size, CAC ceiling, and target payback window before launch
Map the market
Build ABM lists with verified accounts, buying roles, and triggers
Outbound built on intent
Personalized sequences for decision-makers. Measure reply quality, not volume
Content that moves deals forward
Use-case assets, comparison pages, and nurture flows mapped to evaluation stages
Paid acquisition with guardrails
Test multiple channels. Fund only what meets CAC and payback targets
Scale through
alignment
Outbound, paid, and content stay synchronized inside one dashboard
Trusted by SaaS teams operating in North America, Europe, and Australia.
Deep In The Numbers Fluent In SaaS
We come from growth teams inside software companies not generalist agencies. Every decision we make ties back to unit economics : MQL quality, CAC, payback, retention
Account-based architecture and ICP modeling
Channel profitability analysis
Funnel diagnostics and routing optimization
CAC/LTV and payback
dashboards
AI-assisted personalization for outbound and ads
Backed by data, trusted by SaaS teams
Why MQL quality drops when ad spend
scales too fast
Contact us today to learn more about how our digital marketing services can help your business grow and succeed online.
The operating rules that
keep acquisition
profitable.
Growth only compounds when
every channel works as one
You’ve probably tried ads, outbound, and content separately — and none of them scaled past a point. We align every channel around one ICP, one dataset, and one pipeline goal so growth compounds instead of resets every quarter.
Every decision starts with
economics, not creative
You don’t need more campaigns; you need better math. Before we touch creative or copy, we model CAC, MQL quality, and payback — so your growth story makes sense to investors, not just marketers.
Scaling is earned, not guessed
You’ve seen teams chase volume and call it traction. We track cost per qualified MQL and payback in real time, then scale only what proves profitable — no hunches, no guesswork.
We operate natively in the tools your team already uses.
Let’s Map Your Acquisition System
Bring your numbers. We’ll show where MQL quality drops, what’s wasting spend, and how to reach payback faster
