Book Call with Haroon

Meet FatGraphs

FatGraphs began as a solo consulting practice by Haroon Basharat, who helped small SaaS companies figure out why their growth had stalled. He worked closely with early-stage teams, fixing broken funnels, tightening positioning, and building repeatable acquisition systems to get more customers. Those patterns became a proven growth playbook. As demand increased, FatGraphs was formed to scale this impact with a compact team of senior growth operators.

Today, FatGraphs helps B2B SaaS companies build strong systems to generate leads, grow revenue, and make growth predictable. We focus on businesses where measurable acquisition, activation, and pipeline quality directly influence revenue across SaaS, AI tools, cybersecurity, and digital-first professional services

What Makes FatGraphs Exceptional

What sets us apart is our focus on building acquisition engines, not just running isolated campaigns. Every engagement is designed around revenue impact, not activity. With Fatgraphs you will get: 

Direct access to senior
operators, not junior executors  

A problem-first approach
before spending on media

Deep understanding of SaaS
buyer psychology

Systems that scale beyond
short-term wins

Decisions driven by data, not opinions

Unified growth model across outbound, paid & funnels.

We don’t chase awareness alone. We engineer predictable pipelines, improved SQL quality, and sustainable CAC efficiency. 

Let’s map your acquisition system

Bring your numbers. We’ll show where MQL quality drops, what’s wasting spend, and how to reach payback faster

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